WayBetter
Branding
2023
Creative Director
In collaboration with Randy B, Design Director
WayBetter is a fitness app known for its quirky personality, but its brand lacked that distinctiveness, relying too much on generic stock imagery. I was brought in to develop a unique illustrated design library that could be applied across the brand and marketing initiatives, ensuring the brand's quirkiness was visually represented and truly stood out.
WayBetter
Branding
2023
Creative Director
In collaboration with Randy B, Design Director
WayBetter is a fitness app known for its quirky personality, but its brand lacked that distinctiveness, relying too much on generic stock imagery. I was brought in to develop a unique illustrated design library that could be applied across the brand and marketing initiatives, ensuring the brand's quirkiness was visually represented and truly stood out.
The Ask
WayBetter hired me to infuse their branding with the quirky personality that sets them apart. I was tasked with creating an illustration library to be used across their products and marketing materials, ensuring a cohesive and distinctive visual identity. In addition, I helped conceptualize and create social ads designed to boost user acquisition, aligning the brand's unique character with its growth strategy.
The Ask
WayBetter hired me to infuse their branding with the quirky personality that sets them apart. I was tasked with creating an illustration library to be used across their products and marketing materials, ensuring a cohesive and distinctive visual identity. In addition, I helped conceptualize and create social ads designed to boost user acquisition, aligning the brand's unique character with its growth strategy.
Iterative Creative Testing
I presented ad concepts featuring new characters and animations, which we tested and iterated on a weekly basis. Each week, we launched new creative while retaining the best-performing ads to compare and optimize performance. This agile approach allowed us to continually refine our strategy and maximize the impact of our social campaigns.
Iterative Creative Testing
I presented ad concepts featuring new characters and animations, which we tested and iterated on a weekly basis. Each week, we launched new creative while retaining the best-performing ads to compare and optimize performance. This agile approach allowed us to continually refine our strategy and maximize the impact of our social campaigns.
A Quirky Design Library
I completed a quirky design library for WayBetter, which was successfully implemented across their products and marketing channels, including their website, app, and ads.
A Quirky Design Library
I completed a quirky design library for WayBetter, which was successfully implemented across their products and marketing channels, including their website, app, and ads.
Trial Sign-Ups improved by
Trial to Paid
Results
This cohesive visual overhaul resulted in an increase in trial signups and higher conversion rates from trial to paid users. Ultimately, I helped transform the WayBetter brand to better reflect its core values, ensuring a unique and engaging identity that resonated with users.
Results
This cohesive visual overhaul resulted in an increase in trial signups and higher conversion rates from trial to paid users. Ultimately, I helped transform the WayBetter brand to better reflect its core values, ensuring a unique and engaging identity that resonated with users.
Brooklyn, NY
@2024
Brooklyn, NY
@2024