Design. Brand. Move. Repeat. Pixels to process. From brief to build.
Design Direction
25+ years directing creative across brand, advertising, motion, and product. I've built visual languages for global networks and scrappy startups alike — leading teams up to 25 and earning Effie Awards along the way.
Creative Operations
The systems behind the work matter as much as the work itself. I build the infrastructure — workflows, tooling, team structures — that lets creative scale without sacrificing quality.
AI Workflows
AI as a creative force multiplier. I design and build AI-enabled production systems that turn weeks of work into hours — without sacrificing craft.
Performance Creative
Beautiful work that converts. I've cut acquisition costs by 84%, delivered 10x engagement lifts, and generated 22x returns. Design with outcomes in mind from the first brief.

Brands

Google Apple IBM Nike Netflix BMW Facebook Verizon YouTube Waze Google Chrome Google Apple IBM Nike Netflix BMW Facebook Verizon YouTube Waze Google Chrome

About

Dai Tran

I build the teams and workflows that let people make things better — at scale.

I've directed creative across brand, advertising, motion, and product — agency side and in-house. I've led large diverse teams and small nimble squads, earned Effie Awards, cut acquisition costs by 84%, and delivered 22x returns. Most creative leaders are excellent makers or sharp operators. I've built a career being both.

I grew up riding my bike, winning Comic Con art contests, drawing in class, and dumping quarters into Street Fighter at the arcade. That kid never really left. Outside of work: girl dad of two, horror movies, and I've had a booth at New York Comic Con selling my art on t-shirts and toys to prove it.

If you're building something that needs both the creative and the infrastructure to support it — let's talk.