Google Local Guides
Social Branding and Creative
2019
Design Director
I led the in-house group of art directors, designers, and animators to service our clients
Leveling up as a Google Local Guide was minimal, primarily involving a simple email with a rocket ship gif. Despite the lack of differentiation between tiers, users remained engaged, indicating a strong underlying enthusiasm for the program. This presented an opportunity to enhance the experience by introducing more meaningful and rewarding elements as users advanced through the levels.
Google Local Guides
Social Branding and Creative
2019
Design Director
I led the in-house group of art directors, designers, and animators to service our clients
Leveling up as a Google Local Guide was minimal, primarily involving a simple email with a rocket ship gif. Despite the lack of differentiation between tiers, users remained engaged, indicating a strong underlying enthusiasm for the program. This presented an opportunity to enhance the experience by introducing more meaningful and rewarding elements as users advanced through the levels.
Leveling Up Local Guides
Google Local Guides was most well known for these animated gifs you would get every time you leveled up. They had simple animation and were largely the same rocket ship with a different number for every level. With an already engaged user base, there was plenty of opportunity to improve the experience and further evangelize the base.
Leveling Up Local Guides
Google Local Guides was most well known for these animated gifs you would get every time you leveled up. They had simple animation and were largely the same rocket ship with a different number for every level. With an already engaged user base, there was plenty of opportunity to improve the experience and further evangelize the base.
The Ask
We concepted, sketched, and designed unique animated gifs for users to receive each time they leveled up as a Google Local Guide. These enhanced gifs not only served as a badge of honor but also encouraged users to share their achievements on social media. This approach not only celebrated their contributions but also helped build a stronger community among Google Local Guides.
The Ask
We concepted, sketched, and designed unique animated gifs for users to receive each time they leveled up as a Google Local Guide. These enhanced gifs not only served as a badge of honor but also encouraged users to share their achievements on social media. This approach not only celebrated their contributions but also helped build a stronger community among Google Local Guides.
Amplifying Community
The strength of Google Local Guides lies in its people. By shining a spotlight on them and their experiences, we can amplify their contributions and share their stories with the world.
Amplifying Community
The strength of Google Local Guides lies in its people. By shining a spotlight on them and their experiences, we can amplify their contributions and share their stories with the world.
Pegman
Many people, myself included, didn’t realize that the little person icon on Google Maps had a name and was part of Google Local Guides. It seemed like a missed opportunity not to recognize and leverage this character for social outreach. To address this, we created an animated sticker sheet featuring the icon, giving users fun and engaging ways to share their Local Guides experiences on social platforms.
Pegman
Many people, myself included, didn’t realize that the little person icon on Google Maps had a name and was part of Google Local Guides. It seemed like a missed opportunity not to recognize and leverage this character for social outreach. To address this, we created an animated sticker sheet featuring the icon, giving users fun and engaging ways to share their Local Guides experiences on social platforms.
Results
The reimagined level-up animations quickly gained traction on social media as users eagerly celebrated their achievements. By enhancing the Google Local Guides leveling-up experience and putting a spotlight on Pegman through social stickers, we successfully created a more engaging and shareable way for users to showcase their accomplishments, strengthening community involvement and brand presence.
Results
The reimagined level-up animations quickly gained traction on social media as users eagerly celebrated their achievements. By enhancing the Google Local Guides leveling-up experience and putting a spotlight on Pegman through social stickers, we successfully created a more engaging and shareable way for users to showcase their accomplishments, strengthening community involvement and brand presence.
Brooklyn, NY
@2024
Brooklyn, NY
@2024