Good Science Beauty
Social
2019
Design Director
I led in-house desigenrs, art directors and animators to create explainers and social assets for Good Science Beauty
I led a team of in-house designers, art directors, and animators to create compelling explainer videos and social assets for Good Science Beauty. My leadership ensured that the visuals effectively communicated the brand's message and resonated with its target audience. This collaborative effort helped elevate the brand's presence across digital platforms.
Good Science Beauty
Social
2019
Design Director
I led in-house desigenrs, art directors and animators to create explainers and social assets for Good Science Beauty
I led a team of in-house designers, art directors, and animators to create compelling explainer videos and social assets for Good Science Beauty. My leadership ensured that the visuals effectively communicated the brand's message and resonated with its target audience. This collaborative effort helped elevate the brand's presence across digital platforms.
The Ask
Good Science Beauty aimed to raise awareness about their science-powered skincare products, which are distinguished by a unique pharmaceutical-grade delivery system that enhances nutrient absorption into the skin. To highlight this innovation, we leveraged social media, creating targeted campaigns that effectively communicated the brand's advanced approach to skincare, reaching and engaging a broader audience.
The Ask
Good Science Beauty aimed to raise awareness about their science-powered skincare products, which are distinguished by a unique pharmaceutical-grade delivery system that enhances nutrient absorption into the skin. To highlight this innovation, we leveraged social media, creating targeted campaigns that effectively communicated the brand's advanced approach to skincare, reaching and engaging a broader audience.
Results
We created an explainer video and produced custom social videos to boost awareness and education around Good Science Beauty’s unique skincare products. These efforts led to a 20% increase in site traffic, a 15% boost in social engagement, and a significant improvement in time spent on the site, which increased from 15 seconds to 1 minute and 20 seconds. These results demonstrated the effectiveness of our targeted content in driving brand awareness and user engagement.
Results
We created an explainer video and produced custom social videos to boost awareness and education around Good Science Beauty’s unique skincare products. These efforts led to a 20% increase in site traffic, a 15% boost in social engagement, and a significant improvement in time spent on the site, which increased from 15 seconds to 1 minute and 20 seconds. These results demonstrated the effectiveness of our targeted content in driving brand awareness and user engagement.
Brooklyn, NY
@2024
Brooklyn, NY
@2024