Cove
Product and Creative
2020-2022
VP, Creative
I led in-house creative and product design teams to build and launch Cove
Feelmore Labs hired me to build and lead product and marketing design teams for the launch of Cove. My role involved managing both internal teams and external vendors, overseeing the development of the Cove app, website, advertising, as well as video and photography. I ensured that all aspects of the launch were aligned and executed to deliver a cohesive and impactful brand experience.
Cove
Product and Creative
2020-2022
VP, Creative
I led in-house creative and product design teams to build and launch Cove
Feelmore Labs hired me to build and lead product and marketing design teams for the launch of Cove. My role involved managing both internal teams and external vendors, overseeing the development of the Cove app, website, advertising, as well as video and photography. I ensured that all aspects of the launch were aligned and executed to deliver a cohesive and impactful brand experience.
The Ask
I built and led the product and marketing design teams responsible for executing and delivering the Cove app, website, and marketing ads. By fostering collaboration and providing clear direction, I ensured that the teams were aligned with the brand's vision and goals. Together, we successfully launched a cohesive and engaging product experience that resonated with the target audience and effectively communicated the value of Cove through every touchpoint.
The Ask
I built and led the product and marketing design teams responsible for executing and delivering the Cove app, website, and marketing ads. By fostering collaboration and providing clear direction, I ensured that the teams were aligned with the brand's vision and goals. Together, we successfully launched a cohesive and engaging product experience that resonated with the target audience and effectively communicated the value of Cove through every touchpoint.
The Cove App
I designed a revised version of the Cove app that significantly outperformed the original in user testing. By incorporating a neumorphic design aesthetic, the updated version was perceived by test users as both futuristic and calming, effectively reflecting the companion device's intended function. This design approach resonated well with users, enhancing their overall experience and aligning with the app's core purpose
The Cove App
I designed a revised version of the Cove app that significantly outperformed the original in user testing. By incorporating a neumorphic design aesthetic, the updated version was perceived by test users as both futuristic and calming, effectively reflecting the companion device's intended function. This design approach resonated well with users, enhancing their overall experience and aligning with the app's core purpose
Design System
I developed a comprehensive design system for the Cove brand, creating a unified visual language that could be consistently applied across all brand touchpoints. This system provided clear guidelines and reusable components for design, ensuring cohesion and efficiency in both product and marketing materials, and supporting the brand’s identity and goals.
Design System
I developed a comprehensive design system for the Cove brand, creating a unified visual language that could be consistently applied across all brand touchpoints. This system provided clear guidelines and reusable components for design, ensuring cohesion and efficiency in both product and marketing materials, and supporting the brand’s identity and goals.
360 Application
We designed Cove deliverables across various mediums and needs, ensuring a cohesive and effective brand experience. My leadership guided the creation of everything from app interfaces and websites to marketing materials, aligning each element with the brand's vision and goals.
360 Application
We designed Cove deliverables across various mediums and needs, ensuring a cohesive and effective brand experience. My leadership guided the creation of everything from app interfaces and websites to marketing materials, aligning each element with the brand's vision and goals.
Results
I led design teams at Feelmore Labs to build and deliver key assets that were instrumental in the successful launch of Cove. By driving the development of cohesive product designs, marketing materials, and a unified brand identity, I ensured that every aspect of the launch resonated with the target audience and effectively communicated the value of the Cove device. This collaborative effort directly contributed to Cove's strong market entry and overall brand success.
Results
I led design teams at Feelmore Labs to build and deliver key assets that were instrumental in the successful launch of Cove. By driving the development of cohesive product designs, marketing materials, and a unified brand identity, I ensured that every aspect of the launch resonated with the target audience and effectively communicated the value of the Cove device. This collaborative effort directly contributed to Cove's strong market entry and overall brand success.
Brooklyn, NY
@2024
Brooklyn, NY
@2024