Brought in as a designer/animator, I worked on the design, animation and concepting of this online campaign. It required the use of 3D and hours of rotoscoping and vector illustration to achieve a high level in 40kb.

The treatment.

The world's first "smart" shoe.

100% vector. 8kb sneaker illustrated asset.

Video quality animation. 100% vector. 40kb.


All work created for R/GA NY.